LondonMarketingDept

New Media, New Chaos

It’s a new media world.  We all know it, but who owns it?  Companies and brands work with a variety of agencies - interactive, PR, full-service advertising, search engine (SEO/SEM) and now, the ‘tradigital’ agency which offers both traditional and digital offerings.  Digital strategy could fall anywhere.  A company could hire a web agency to build a site; an interactive group to offer [...]

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