Who doesn’t love a good case study? As most brands seek to engage audiences with social media, it’s interesting to see how these campaigns roll out. Cases in point: First, an example of how traditional big budget PR/ad campaigns are migrating to the social media format: The Ford Fiesta Movement: in a campaign to introduce millenials (those born 1979 - 1995) to [...]
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Wednesday, April 29, 2009
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