LondonMarketingDept

All a’Twitter

Twitter, what is it good for?  We all know about the voyeuristic aspects of learning that Stephen Fry was stuck in a London lift or seeing Ashton Kutcher’s photos of Demi Moore’s knickered bum, as featured in an article in London’s Sunday Times Magazine (the article isn’t online, but the twitter feeds are out there…of course). More interesting, an article [...]

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Social Media Marketing in Practice

Who doesn’t love a good case study?  As most brands seek to engage audiences with social media, it’s interesting to see how these campaigns roll out. Cases in point:  First, an example of how traditional big budget PR/ad campaigns are migrating to the social media format: The Ford Fiesta Movement:  in a campaign to introduce millenials (those born 1979 - 1995) to [...]

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