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The Art of Simplicity
‘We don’t call them shoots here. We don’t shoot people, it’s really a love affair.’ Irving Penn I visited the National Portrait Gallery for the Irving Penn retrospective, a stunning seven-decade collection of black and white portraits, photographed for Vogue, Vanity Fair and others. Penn did not do elaborate set-ups ala Annie Liebowitz, forever in search of the [...]
Continue reading...The Great Web Showcase
6. August 2009
Love the Webby Awards, the top honours for the Internet world. Don’t always agree with the winners as many sites are more fussy than functional for my tastes. Case in point: the Association category award winner, Just Add New Zealanders. Huh? Nonetheless, it’s fantastic to see how the Web has evolved and is able to engage in a [...]
Continue reading...All a’Twitter
12. May 2009
Twitter, what is it good for? We all know about the voyeuristic aspects of learning that Stephen Fry was stuck in a London lift or seeing Ashton Kutcher’s photos of Demi Moore’s knickered bum, as featured in an article in London’s Sunday Times Magazine (the article isn’t online, but the twitter feeds are out there…of course). More interesting, an article [...]
Continue reading...Wolfram Alpha - the Next Google?
6. May 2009
Google. Amazing to think the company was founded just over 10 years ago in September 1998. What will the coming decade bring? According to an article in The Independent, one to watch is Wolfram Alpha, touted as ‘the biggest Internet revolution for a generation’ which could ‘put giants such as Google in the shade.’ What is it? Wolfram Alpha is a [...]
Continue reading...Social Media Marketing in Practice
29. April 2009
Who doesn’t love a good case study? As most brands seek to engage audiences with social media, it’s interesting to see how these campaigns roll out. Cases in point: First, an example of how traditional big budget PR/ad campaigns are migrating to the social media format: The Ford Fiesta Movement: in a campaign to introduce millenials (those born 1979 - 1995) to [...]
Continue reading...New Media, New Chaos
31. March 2009
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It’s a new media world. We all know it, but who owns it? Companies and brands work with a variety of agencies - interactive, PR, full-service advertising, search engine (SEO/SEM) and now, the ‘tradigital’ agency which offers both traditional and digital offerings. Digital strategy could fall anywhere. A company could hire a web agency to build a site; an interactive group to offer [...]
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6. June 2010
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